Why is Direct Mail Still an Effective Marketing Tool?
A Note from Robert Dudacek, President and CEO of Franklin Madison Group
Direct mail has been used as an effective marketing tactic for over a century. But how has it held up against the test of time as a method used to drive consumer engagement and motivate purchases?
Robert Dudacek speaks on why direct mail is still an effective marketing tool, even (especially) in a technology-heavy era full of digital communication.