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Why is Direct Mail Still an Effective Marketing Tool?

A Note from Robert Dudacek, President and CEO of Franklin Madison Group

Direct mail has been used as an effective marketing tactic for over a century. But how has it held up against the test of time as a method used to drive consumer engagement and motivate purchases?

Robert Dudacek speaks on why direct mail is still an effective marketing tool, even (especially) in a technology-heavy era full of digital communication.