News

Come here to read up on our latest announcements. We’ve also put together a number of informative articles specifically for banks or credit unions. (Click on the bank or credit union label at the bottom of the posts.)

Podcast: An exclusive interview with Franklin Madison’s President and CEO

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Franklin Madison Takes Home Two PIMA Industry Insights Awards

Franklin, Tenn. (June 30, 2020) – Franklin Madison announced today it has won two PIMA Industry Insights awards for its auto insurance lead generation campaigns and its […]


How a Voice of the Customer Strategy Improved the Customer Experience

Many organizations manage their Customer Experience strategy as though it were an extension of their marketing program. That’s not the approach for Franklin Madison. […]


Franklin Madison And Covr Financial Technologies Partner To Provide Financial Institutions With Innovative Digital Insurance Solutions

Franklin, Tenn. (February 5, 2020) – Franklin Madison announced today a strategic partnership with Covr Financial Technologies that will simplify the way financial […]


Filling a Gap In Financial Well-Being

When many people hear the term financial security, they think money. Some might even think about a boat for the summer, or that European vacation they’ve been eyeing. But […]


Two dogs having fun

Pet Insurance From Franklin Madison

If you are one of the millions of families coast to coast who count their pets as members of the family, the cost of healthcare shouldn’t be prohibitive when […]


Franklin Madison Launches Pet Insurance for Financial Institutions

Franklin, TN – September 30, 2019 – Franklin Madison announced today it will offer pet insurance programs for banks and credit unions. Through its partnership with […]


Need to Know: Digital Life Insurance 101

The financial industry might have been late to the digital transformation party, but they’re catching up quickly. From mobile payments to digital currencies, the industry […]


4 Problems Solved by Digital Life Insurance

Digital life insurance isn’t coming soon—it’s here, and every day it becomes more and more accessible to the average consumer. If your financial institution hasn’t […]


Q&A on Direct Mail with Sally Dickter, Franklin Madison’s SVP of Marketing

We might be living in the digital age, but more and more data every day is showing that direct mail is alive and well. In fact, with a response rate that outperforms all […]


Driving with Data: Direct vs. Digital

As new generations make their way into the financial marketplace, the demand for a digital-first customer experience is exploding, after bubbling under the surface for […]


Elevating the Bank Customer Experience

The guiding tenet of cultivating an exceptional customer experience is that the customer is the heart of the business. In focusing on that essential principle, financial […]


Improving a Bank’s Efficiency Ratio with Insurance

Improving a Bank’s Efficiency Ratio with Insurance

Operating a bank is expensive. The costs can be overwhelming after considering all the reasonable costs incurred with the administration of managing the flow of money for […]


Why Your Credit Union Needs Collaborative Analytics

“Does your credit union have a data solution and do you have confidence in it?” THAT is the question. The world of data is ever-expanding, and every day we’re […]





Meeting Consumer Demands for Life Insurance

Banks and credit unions pride themselves on providing the best advice to their customers and living up to the expectations they set forth in their mission statements.  Each […]


Franklin Madison and Ethos Partner to Bring Faster, More Affordable Life Insurance

Franklin, TN - February 6, 2019 - Franklin Madison, a long-time leader in insurance marketing serving financial institutions, today announced a partnership with Ethos, the […]


Franklin Madison Announces New Partnership With Sirius America

Franklin, TN – January 17, 2019 – Franklin Madison Group LLC (“Franklin Madison”), a leader in insurance marketing serving financial institutions, announced today it […]