News

Come here to read up on our latest announcements. We’ve also put together a number of informative articles specifically for banks or credit unions. (Just click on the bank or credit union label at the bottom of those posts.)

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Introducing the new Franklin Madison brand

We’re excited to introduce you to our new look, which represents our commitment to helping banks and credit unions grow and improve consumer loyalty. As the financial industry evolves, we are committed […]

Engaging and Extending the Life of Retail Customers

Understanding ways to increase loyalty that converts to customer longevity is a priority for retail banks. We know that loyalty results in profitable growth, but satisfaction does not always equal loyalty, earning […]


Is Your Credit Union at Risk?

Did you know your credit union could be responsible for the performance of your vendors? No credit union wants to encounter regulatory trouble or face reputational risk; especially as a result of […]


Is Your Bank at Risk?

Did you know your bank could be responsible for the performance of your vendors? No bank wants to encounter regulatory trouble or face reputational risk; especially as a result of vendor activities. […]


Building a Blueprint for Your Credit Union

How Do You Become a Smarter Marketer? In this article, we are going to explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint […]


Can You Build Your Credit Union Brand Without Losing the Trust of Your Members?

Where do I start? One important aspect of building engagement and loyalty with your members is providing solutions and products that contribute in a meaningful way to their financial well-being, such as […]


Build Your Bank Brand While Keeping the Trust of Your Customers

Where do I start? One important aspect of building engagement and loyalty with your customers is providing solutions and products that contribute in a meaningful way to their financial well-being, such as […]


Evaluating Big Data in Your Credit Union

Why data analytics? The market is flooded with data that is available to financial institutions to assist them in a variety of areas, including better understanding their members and the products and […]


Should I Outsource My Data Analytics Needs to a Third Party?

When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of all, financial institutions, no […]


Harness Your Data for Personalized Marketing that Drives Top-Line Results

Credit unions already have a mountain of member data that can be a gold mine for understanding members, their needs, and what motivates them. Utilizing data to drive a smarter approach to […]


Strategic Partnerships Strengthen Offerings

Franklin Madison holds a strategic partnership with OnApproach to better serve credit unions with an unprecedented data analytics solution. The partnership enables Franklin Madison, a leading provider of marketing and insurance administration […]


How Insurance Offerings Build Loyalty

Adding insurance offerings to a credit union’s portfolio can do more than bring in a new revenue stream–it can strengthen member relations and loyalty. “In 2018, it is more important than ever […]