# Franklin Madison: Insurance for Banks, Credit Unions, and Affinity Partners

> This file is curated to help large language models (LLMs) discover and understand high-value content on the Franklin Madison site, including service pages, research and reports pages, posts pages, and webinars pages. Franklin Madison helps organizations redefine consumer engagement with turnkey insurance solutions that drive loyalty, retention, and revenue. Partnering with banks, credit unions, and affinity groups, Franklin Madison delivers tailored insurance programs that strengthen relationships and create measurable impact. Franklin Madison handles all marketing from acquisition to retention, administration of insurance programs, and insurance program sales to consumers.

> Content featured here is curated for its relevance to Franklin Madison’s specialized expertise in insurance programs and insurance marketing, their unwavering commitment to helping financial institutions and affinity partners grow through data-driven strategies, and their dedication to delivering dependable guidance across every stage of the insurance administration and insurance marketing journey. All URLs are active, indexable, and routinely updated to ensure accuracy, performance, and ongoing value.

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## Pages

- [Contact Us - Acquisition and Retention](https://franklin-madison.com/contact-us-acquisition-and-retention/): Bank Leaders CONTACT US Acquire New Customers, Enhance Customer Loyalty,and Increase Revenue We help banks acquire new customers and strengthen...
- [Acquisition and Activation](https://franklin-madison.com/integrated/): BANKS Acquire new customers andengage your current customers. . , with TALK WITH US DATA-DRIVEN ACTIVATION Growth Loop is a...
- [Vulnerability Disclosure Policy](https://franklin-madison.com/vulnerability-disclosure-policy/): Vulnerability Disclosure Policy Responsible Security Disclosure View Franklin Madison’s Responsible Security Disclosure
- [Ebook - The Insurance Playbook for Financial Institution Growth and Consumer Loyalty](https://franklin-madison.com/insurance-playbook-for-financial-institution-growth-and-consumer-loyalty/): The Insurance Playbook for Financial Institution Growth and Consumer Loyalty DOWNLOAD The Insurance Playbook for Financial Institution Growth and Consumer...
- [Speaker Profile - Jedd Taylor](https://franklin-madison.com/jedd-taylor-speaker-profile/): JEDD TAYLOR Speaker Profiles SVP and Chief Marketing Officer (CMO) Jedd Taylor A dynamic voice on data-informed marketing, driving digital...
- [Speaker Profile - Andrea Heger](https://franklin-madison.com/andrea-heger-speaker-profile/): ANDREA HEGER Speaker Profiles president and ceo Andrea Heger An engaging, high-energy speaker who delivers valuable insights, grounded in research...
- [Speaker Profile - Dan Bonano](https://franklin-madison.com/dan-bonano-speaker-profile/): DAN BONANO Speaker Profiles Vice President, bank channel strategy Dan Bonano A collaborative, purpose-driven leader who helps banks build loyalty...
- [Speaker Profile - Eddie Tu](https://franklin-madison.com/eddie-tu-speaker-profile/): EDDIE TU Speaker Profiles principal statistical analyst Eddie Tu An insightful speaker who transforms data into clear, actionable strategies for...
- [Speaker Profile - Dawn Goldbacher, PMP®, CLU®, ChFC®](https://franklin-madison.com/dawn-goldbacher-speaker-profile/): DAWN GOLDBACHER Speaker Profiles GROUP VICE PRESIDENT, MARKET STRATEGY and Growth Dawn Goldbacher, PMP®, CLU®, ChFC® A strategic leader and...
- [Speaker Profile - Vanessa Stanfield](https://franklin-madison.com/vanessa-stanfield-speaker-profile/): VANESSA STANFIELD Speaker Profiles Vice president, corporate risk management Vanessa Stanfield An empowering speaker who delivers regulatory compliance insights that...
- [Speaker Profile - Erin Allen](https://franklin-madison.com/erin-allen-speaker-profile/): ERIN ALLEN Speaker Profiles Vice president, ENTERPRISE GROWTH Erin Allen A dynamic, insightful speaker who shares proven tactics backed by...
- [Franklin Madison Speakers](https://franklin-madison.com/request-an-event-speaker/): EVENT SPEAKERS Request a Speaker Andrea Heger President and CEO Andrea Heger is President and CEO at Franklin Madison. Previously she...
- [Dawn Goldbacher Speaker Request Form](https://franklin-madison.com/dawn-goldbacher-speaker-request/): EVENTs Request Speaker, Dawn Goldbacher Thanks for your interest in having Dawn Goldbacher speak at your event. Please tell us...
- [Andrea Heger Speaker Request Form](https://franklin-madison.com/andrea-heger-speaker-request/): EVENTs Request Speaker, Andrea Heger Thanks for your interest in having Andrea Heger speak at your event. Please tell us...
- [Dan Bonano Speaker Request Form](https://franklin-madison.com/dan-bonano-speaker-request/): EVENTs Request Speaker,Dan Bonano Thanks for your interest in having Dan Bonano speak at your event. Please tell us a...
- [Vanessa Stanfield Speaker Request Form](https://franklin-madison.com/vanessa-stanfield-speaker-request/): EVENTs Request Speaker, Vanessa Stanfield Thanks for your interest in having Vanessa Stanfield speak at your event. Please tell us...
- [Jedd Taylor Speaker Request Form](https://franklin-madison.com/jedd-taylor-speaker-request/): EVENTs Request Speaker, Jedd Taylor Thanks for your interest in having Jedd Taylor speak at your event. Please tell us...
- [Eddie Tu Speaker Request Form](https://franklin-madison.com/eddie-tu-speaker-request/): EVENTs Request Speaker, Eddie Tu Thanks for your interest in having Eddie Tu speak at your event. Please tell us...
- [“My Credit Union Sells Insurance—Really?” Why Is This News to Members?](https://franklin-madison.com/my-credit-union-sells-insurance-what/): “My Credit Union Sells Insurance—Really? ” Why Is This News to Members? Why Do So Many Members Have No Idea...
- [Why Consumers Are Looking to Financial Institutions for Insurance](https://franklin-madison.com/why-consumers-are-looking-to-financial-institutions-for-insurance/): PYMNTS Research Report Key findings from PYMNTS Intelligence report: Wondering exactly how many consumers want to purchase and which demographics...
- [Insights](https://franklin-madison.com/insights/)
- [Who We Are](https://franklin-madison.com/who-we-are/)
- [What We Do](https://franklin-madison.com/what-we-do/)
- [Financial Innovator Summit](https://franklin-madison.com/financial-innovator-summit/): Thank You! WATCH Financial Innovator Summit Speed Learning Webinar Franklin Madison recently held a speed learning webinar with valuable bite-size...
- [Property and Casualty Insurance](https://franklin-madison.com/what-we-do/consumer-insurance/property-and-casualty-insurance/): INSURANCE Property & Casualty Insurance Suite Tailored coverage options based on consumer needs. Home Warranty Plan Auto & Homeowners Insurance...
- [Why is Direct Mail Still an Effective Marketing Tool?](https://franklin-madison.com/why-is-direct-mail-still-an-effective-marketing-tool/): DIRECT MAIL Why is Direct Mail Still an Effective Marketing Tool? DOWNLOAD Why is Direct Mail Still an Effective Marketing...
- [Top 10 Things We Learned Last Year](https://franklin-madison.com/top-10-things-we-learned-last-year/): OUR LEARNINGS Top 10 Things We Learned Last Year LEARN MORE ABOUT US We asked Franklin Madison employees about their...
- [Why Consumers Are Looking to Financial Institutions for Insurance](https://franklin-madison.com/franklin-madison-research-2024/): PYMNTS REPORT Why Consumers Are Looking to Financial Institutions for Insurance DOWNLOAD Why Consumers Are Looking to Financial Institutions for...
- [Are You Getting the Best Results Possible from Your Insurance Programs?](https://franklin-madison.com/are-you-getting-the-best-results-possible-from-your-insurance-programs/): CREDIT UNIONS Are you getting the best results possible from your insurance programs? TALK WITH US OUR LATEST CASE STUDY...
- [Why Insurance Should Be a Centerpiece of Your Financial Wellness Strategy](https://franklin-madison.com/why-insurance-should-be-a-centerpiece-of-your-financial-wellness-strategy/): Financial Wellness Strategy Report DOWNLOAD Why Insurance Should Be a Centerpiece of Your Financial Wellness Strategy Franklin Madison and The...
- [Roadmap Walkthrough Thank You](https://franklin-madison.com/virtual-product-roadmap-walkthrough-request/): Virtual Product Roadmap walkthrough Thank you. Thank you for your interest in learning more about our products! A Franklin Madison...
- [FM PulsePoint Thank You](https://franklin-madison.com/fm-pulsepoint-thank-you/): engagement audit FM PulsePoint Thank you for your interest in learning how to increase member engagement with FM PulsePoint. A...
- [FM PulsePoint](https://franklin-madison.com/pulsepoint/): MEMBER ENGAGEMENT FM PulsePoint Engage more credit union members withFM PulsePoint The FM PulsePoint Index FM PulsePoint is a first-of-its-kind...
- [Legal Notices](https://franklin-madison.com/legal-notices/): Legal Notices Cigna Machine-Readable Files This link leads to the machine-readable files that are made available in response to the...
- [Privacy Policy](https://franklin-madison.com/privacy-policy/): Privacy Policy Who We Are Franklin Madison Group LLC (“Franklin Madison”, “we”, “us”, or “our”) has created this privacy policy...
- [Articles](https://franklin-madison.com/insights/articles/)
- [Life Insurance Suite](https://franklin-madison.com/what-we-do/consumer-insurance/life-insurance-suite/): INSURANCE Life Insurance and AD&D Suite Tailored coverage options based on consumer needs. Whole Life Insurance Term Life Insurance Accidental...
- [For Affinity Partners](https://franklin-madison.com/what-we-do/for-affinity-partners/): FOR AFFINITY PARTNERS Become more valuable in the eyes of your customers. By integrating a broad range of insurance options,...
- [For Credit Unions](https://franklin-madison.com/what-we-do/for-credit-unions/): FOR CREDIT UNIONS Become more valuable in the eyes of your members. By integrating a broad range of insurance options,...
- [Hero Testing](https://franklin-madison.com/hero-testing/): Smarter marketing starts with intelligent data. See how we use insights from big data to fuel your marketing programs. Learn...
- [Contact Us - For Credit Unions](https://franklin-madison.com/contact-us-credit-unions/): GROW Together Contact Us Build Loyalty Enhance Member Loyalty & Revenue We help credit unions strengthen member relationships and increase...
- [Contact Us - For Affinity Partners](https://franklin-madison.com/contact-us-affinity-partners/): GROW Together Contact Us Boost Engagement Enhance Customer Loyalty & Revenue We help affinity partners strengthen relationships and increase revenue...
- [Accident and Illness](https://franklin-madison.com/what-we-do/consumer-insurance/accident-and-illness/): INSURANCE Accident & Illness Insurance Suite Tailored coverage options based on consumer needs. Hospital Accident Insurance Recuperative Care Plan Accident...
- [Leadership](https://franklin-madison.com/who-we-are/leadership/): WHO WE ARE Our Leadership Team SUCCESS PARTNERS Experts committed to your success. Our leadership team brings a wealth of...
- [Our Values](https://franklin-madison.com/who-we-are/our-values/): Our Values VALUE STATEMENTS How we show up for each other and our partners. At Franklin Madison, our values aren’t...
- [Our Impact](https://franklin-madison.com/who-we-are/our-impact/): OUR IMPACT Protecting financial futures and empowering growth. CONSUMER INSURANCE CONFIDENCE For your consumers: Franklin Madison helps individuals and families...
- [Data-Driven Engagement](https://franklin-madison.com/what-we-do/data-driven-engagement/): DATA STRATEGY Boost consumer engagement with data-driven insurance marketing. What if you could know – thanks to insightful data –...
- [Careers](https://franklin-madison.com/who-we-are/careers/): CAREERS Your ideas can push all of us forward. At Franklin Madison, we’re looking for people who are ready to...
- [Personalized Consumer Journey](https://franklin-madison.com/what-we-do/personalized-consumer-journey/): CONFIDENT ASSURANCE Empowering consumers with the protection they need, when they need it. We make financial security simple, accessible, and...
- [Consumer Insurance](https://franklin-madison.com/what-we-do/consumer-insurance/): Strategic coverage Insurance programs that drive growth. Franklin Madison is here to help you improve lives. Our robust suite of...
- [Contact Us - For Banks](https://franklin-madison.com/contact-us-banks/): Bank Leaders CONTACT US Enhance Customer Loyaltyand Revenue We help banks strengthen customer relationships and increase non-interest income with financial...
- [Corporate Overview](https://franklin-madison.com/who-we-are/corporate-overview/): UNIFIED STRENGTH Two divisions,stronger together. Meet the Franklin Madison Family. Engage, Insure, and Grow. About Franklin Madison An industry leader...
- [For Banks](https://franklin-madison.com/what-we-do/for-banks/): FOR BANKS Deepen relationships and increase share of wallet. Engage bank customers with financial protection products that strengthen loyalty and...
- [Overview](https://franklin-madison.com/what-we-do/overview/): What We Do Insightful data. Leading insurance products. Proven results. All to help you grow your business. For Banks For...
- [Home](https://franklin-madison.com/): Bringing best-in-class insurance to your consumers. LEARN MORE Driving loyalty through engagement. We help organizations redefine consumer engagement with turnkey...

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## Posts

- [Protecting Those Who Serve](https://franklin-madison.com/insights/articles/protecting-those-who-serve/): Insurance Built for Military Households Financial institutions that serve military members understand something many organizations don’t: military life isn’t just...
- [The Rising Affordability Crisis: Why Financial Institutions Can’t Ignore Consumer Financial Pressure](https://franklin-madison.com/insights/articles/the-rising-affordability-crisis-why-financial-institutions-cant-ignore-consumer-financial-pressure/): Affordability pressure is becoming part of everyday financial life for many consumers. It is not just one expense. It is...
- [Data Rich, Insight Poor: Why Financial Institutions Still Struggle to Act on Their Customer Data](https://franklin-madison.com/insights/articles/data-rich-insight-poor-why-financial-institutions-still-struggle-to-act-on-their-customer-data/): Financial institutions are not short on data. Banks and credit unions know when consumers open accounts, move money, apply for...
- [The “Quiet Switching” Problem: Why Consumers Are Leaving Without Leaving](https://franklin-madison.com/insights/articles/the-quiet-switching-problem-why-consumers-are-leaving-without-leaving/): Not every lost relationship starts with a closed account. Sometimes, the consumer is still technically there. They keep a small...
- [Matt Bishop Named as Chief Growth & Strategy Officer](https://franklin-madison.com/insights/articles/matt-bishop-named-as-chief-growth-strategy-officer/): Franklin Madison is excited to announce the addition of Matt Bishop as Chief Growth & Strategy Officer. With more than...
- [The Best and Worst Bank Marketing Promotions: What Makes Consumers Lean In—or Tune Out](https://franklin-madison.com/insights/articles/the-best-and-worst-bank-marketing-promotions-what-makes-consumers-lean-in-or-tune-out/): Not all bank promotions feel the same. Some make consumers lean in. The offer is clear, the next step makes...
- [The Handoff Problem: Why Acquisition and Retention Must Work Together](https://franklin-madison.com/insights/articles/the-handoff-problem-why-acquisition-and-retention-must-work-together/): For many financial institutions, acquisition and retention are treated like two separate chapters. One team gets the consumer in the...
- [The Psychology of Customer Satisfaction: Why Perception, Not Performance, Drives Growth](https://franklin-madison.com/insights/articles/the-psychology-of-customer-satisfaction-why-perception-not-performance-drives-growth/): Customer satisfaction is often treated as a trailing indicator—a score that reflects how well an institution is performing. But for...
- [Keeping It Fresh: Spring Cleaning Your Marketing Strategy](https://franklin-madison.com/insights/articles/keeping-it-fresh-spring-cleaning-your-marketing-strategy/): Why Test-And-Learn Is the Discipline That Keeps Your Affinity and Acquisition Programs Growing — Season After Season Every spring, performance...
- [Direct Marketing for Financial Institutions in a Post-Cookie World](https://franklin-madison.com/insights/articles/direct-marketing-for-financial-institutions-in-a-post-cookie-world/): The End of Third‑Party Cookies Changed the Marketing Landscape—But The Direction Is Clear For years, marketers leaned on third‑party cookies...
- [Low- and No-Capital Revenue Opportunities for Financial Institutions](https://franklin-madison.com/insights/articles/low-and-no-capital-revenue-opportunities-for-financial-institutions/): The pressure to perform as a financial institution has never been more acute. Margins are thinner. Costs are rising. Boards...
- [Is Cross-Sell Failing at Financial Institutions?](https://franklin-madison.com/insights/articles/is-cross-sell-failing-at-financial-institutions/): Where the Gap Is Appearing and How to Replace It Cross-sell has long been viewed as a growth lever for...
- [What Future-Ready Really Means for Financial Institutions](https://franklin-madison.com/insights/articles/what-future-ready-really-means-for-financial-institutions/): “Future-ready” has become one of the most overused phrases in financial services. It’s often shorthand for new technology, faster platforms,...
- [Why Financial Institutions Enjoy a Trust Advantage for Insurance](https://franklin-madison.com/insights/articles/why-financial-institutions-enjoy-a-trust-advantagefor-insurance/): Trust Is the New Currency in Financial Services Consumers have more financial choices than ever, and they’re increasingly looking to...
- [Are You Providing a Financial Safety Net for Your Consumers?](https://franklin-madison.com/insights/articles/are-you-providing-a-financial-safety-net-for-your-consumers/): The Five Pillars of Financial Wellness—and the One That’s Often Overlooked Most financial institutions focus on helping consumers save, borrow,...
- [Franklin Madison Welcomes Farah Rehman as Group Vice President, Revenue Execution](https://franklin-madison.com/insights/articles/franklin-madison-welcomes-farah-rehman-as-group-vice-president-revenue-execution/): Brentwood, TN (January 15, 2026) – Franklin Madison is thrilled to announce the addition of Farah Rehman as Group Vice...
- [The Mass Affluent Opportunity: Why 2026 Is Your Year to Act](https://franklin-madison.com/insights/articles/the-mass-affluent-opportunity-why-2026-is-your-year-to-act/): If you’re leading wealth management at a bank or credit union, you’ve likely noticed something striking. The best growth opportunity...
- [Season of Giving (Part 2) More Stories of Financial Institutions Making the Holidays Brighter](https://franklin-madison.com/insights/articles/season-of-giving-part-2-more-stories-of-financial-institutions-making-the-holidays-brighter/): As the holiday season unfolds, the spirit of giving continues to show up in meaningful, often quiet ways—through volunteer hours,...
- [How Financial Institutions Are Lifting Their Communities This Holiday Season (Part 1)](https://franklin-madison.com/insights/articles/how-financial-institutions-are-lifting-their-communities-this-holiday-season-part-1/): The holidays are a moment to slow down, reconnect, and reflect on what truly strengthens a community. For financial institutions,...
- [Are You Serving the Sandwich Generation?](https://franklin-madison.com/insights/articles/are-you-serving-the-sandwich-generation/): Protecting Consumers Caring for Both Kids and Aging Parents Across America, a familiar story is unfolding. Parents in their 30s,...
- [You Might Not Recognize Today's Insurance Buyer](https://franklin-madison.com/insights/articles/you-might-not-recognize-todays-insurance-buyer/): The Shifting Face of the Modern Insurance Consumer The modern insurance buyer is no longer defined by a single age...
- [How the Gig Economy Has Created an Insurance Gap—and How You Can Fill It](https://franklin-madison.com/insights/articles/how-the-gig-economy-has-created-an-insurance-gap-and-how-you-can-fill-it/): The rise of the gig economy has transformed the way millions of consumers earn a living. From ridesharing and food...
- [Too Many Priorities? A Smarter Path Forward for Financial Institutions](https://franklin-madison.com/insights/articles/too-many-priorities-a-smarter-path-forward-for-financial-institutions/): The Executive Balancing Act is Tough. How Do FIs Make the Right Choices for Strong Outcomes? Leading a financial institution...
- [Pros and Cons of 5 Insurance Models for Financial Institutions](https://franklin-madison.com/insights/articles/pros-and-cons-of-5-insurance-models-for-financial-institutions/): Banks and CUs: Are You Betting on the Right Insurance Strategy? Consumers today expect more from their financial institutions. Beyond...
- [What You Need to Know About Women and the Great Wealth Transfer](https://franklin-madison.com/insights/articles/what-you-need-to-know-about-women-and-the-great-wealth-transfer/): Money is power, and over the next two decades an estimated $124 trillion will move from Baby Boomers and older...
- [Same Age, Same Income--Different Desires](https://franklin-madison.com/insights/articles/same-age-same-income-different-desires/): Why Decoding Consumer Behavior Spells Success What if two consumers—both in their 30s, earning the same income—walked into your financial...
- [Franklin Madison Appoints Andrea Heger as President and CEO](https://franklin-madison.com/insights/articles/franklin-madison-appoints-andrea-heger-as-president-and-ceo/): Brentwood, TN – August 20, 2025 – The Board of Directors of Franklin Madison has appointed Andrea Heger as the...
- [Interest in Life Insurance Is at an All-Time High](https://franklin-madison.com/insights/articles/demand-for-life-insurance-is-at-an-all-time-high/): How Financial Institutions Can Lead the Life Insurance Surge Life insurance premiums reached a record-breaking $16. 2 billion in 2024....
- [Mind, Body and Wallet: The Evolution of Financial Wellness](https://franklin-madison.com/insights/articles/mind-body-and-wallet-the-evolution-of-financial-wellness/): Financial Wellness Means Peace of Mind, Money, and Convenience All in One Place—Your Place Imagine your financial institution playing a...
- [Podcast: Case Study - Turn-Key Asset Protection](https://franklin-madison.com/insights/articles/podcast-case-study-turn-key-asset-protection/): Tune in as Stathis-Mittel dive into the partnership between Dollar Bank and Franklin Madison that delivered fast, measurable results. The...
- [“My Bank Sells Insurance—Really?” Why Is This News to Consumers?](https://franklin-madison.com/insights/articles/my-bank-sells-insurance-really-why-is-this-news-to-consumers/): Why Do So Many Consumers Have No Idea Their Financial Institution Offers Insurance Solutions? Most consumers trust their bank or...
- [The #FinTok Phenomenon](https://franklin-madison.com/insights/articles/the-fintok-phenomenon/): Why Is It So Popular Among Gen Z and Millennials? Gen Z and Millennials are rewriting the rules of financial...
- [We Need to Talk About DAD: The Dormant Accounts Dilemma](https://franklin-madison.com/insights/articles/we-need-to-talk-about-dad-the-dormant-accounts-dilemma/): How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty In the modern financial environment, where growth depends on...
- [Fueling Growth with Embedded Insurance](https://franklin-madison.com/insights/articles/fueling-growth-with-embedded-insurance/): As margins tighten and consumer expectations evolve, the need for diversified revenue streams and deeper consumer relationships has never been...
- [Why Improving Member Engagement Is Critical for Credit Unions in 2025](https://franklin-madison.com/insights/articles/why-improving-member-engagement-is-critical-for-credit-unions-in-2025/): How Credit Unions Can Reclaim Member Loyalty and Stay Competitive In today’s evolving financial landscape, credit unions are encountering a...
- [Introducing Franklin Madison Direct: The Unified Brand for Two Direct Marketing Industry Leaders](https://franklin-madison.com/insights/articles/introducing-franklin-madison-direct/): Brentwood, TN – April 24, 2025 – Franklin Madison, a leading provider of insurance engagement for financial services industry, is...
- [Your Consumers Have Insurance Gaps—Are You Letting Someone Else Fill Them?](https://franklin-madison.com/insights/articles/your-customers-have-insurance-gaps-are-you-letting-someone-else-fill-them/): The Overlooked Insurance Gaps Putting Bank and Credit Union Consumers at Risk Did you know that roughly 50% of Americans...
- [The Art of Stickiness in Personal Finance CX](https://franklin-madison.com/insights/articles/the-art-of-stickiness-in-personal-finance-cx/): The financial services landscape is shifting rapidly. Fintech startups and agile competitors are carving away market share of personal finance...
- [Franklin Madison Launches FM PulsePoint to Help Credit Unions Strengthen Member Engagement](https://franklin-madison.com/insights/articles/franklin-madison-launches-fm-pulsepoint-to-helpcredit-unions-strengthen-member-engagement/): Brentwood, TN (March 5, 2025) – Franklin Madison, a leader in consumer engagement solutions for financial institutions and data-driven marketing,...
- [Four Areas to Assess and Grow in 2025](https://franklin-madison.com/insights/articles/four-areas-to-assess-and-grow-in-2025/): It’s no secret the financial landscape is changing in ways big and small seemingly every day now. With uncertainty around...
- [Engage and Grow with Your Customers by Embracing Financial Wellness 2.0](https://franklin-madison.com/insights/articles/engage-and-grow-with-your-customers-by-embracing-financial-wellness-2-0/): “Financial wellness” is a familiar concept, especially when it comes to banking and insurance. Everyone wants their customers and members...
- [Who is the Toolbelt Generation? Serving the Insurance Needs of America’s Youngest Workers](https://franklin-madison.com/insights/articles/who-is-the-toolbelt-generation/): Consumer demand for insurance and financial wellness resources continues to grow, and Gen Z is leading the charge in more...
- [How Banks and Credit Unions are Embracing the Season of Giving](https://franklin-madison.com/insights/articles/how-banks-and-credit-unions-are-embracing-the-season-of-giving/): The holiday season is a time of warmth, reflection, family, and—perhaps most of all—generosity. Giving back in ways big and...
- [Why Offering the Right Insurance Products Matters](https://franklin-madison.com/insights/articles/why-offering-the-right-insurance-products-matters/): As a financial institution, offering the right insurance products has a chance to impact ROI in more ways than one....
- [Winning Over Younger Generations with a Modern Customer Experience](https://franklin-madison.com/insights/articles/winning-over-younger-generations-with-a-modern-customer-experience/): Younger generations are almost twice as likely to want a one-stop shop for their financial and insurance needs than baby...
- [5 Helpful Tips to Prevent Cyberattacks](https://franklin-madison.com/insights/articles/5-helpful-tips-to-prevent-cyberattacks/): While the total number of cyberattacks is trending down from 2023’s record highs, there were still over 241 million victims...
- [The Awareness Gap Is Costing Financial Institutions  ](https://franklin-madison.com/insights/articles/non-interest-income/): For banks and credit unions struggling to increase non-interest income, a simple problem could be to blame. Consumers may not...
- [Franklin Madison Welcomes Dawn Goldbacher as VP Insurance Services Sales](https://franklin-madison.com/insights/articles/franklin-madison-welcomes-dawn-goldbacher-as-vp-insurance-services-sales/): (September 19, 2024) – Franklin Madison is thrilled to announce the addition of Dawn Goldbacher, to our leadership team. Dawn...
- [How Financial Institutions Can Create Ecstatic Fans  ](https://franklin-madison.com/insights/articles/increase-brand-awareness/): As competition heats up in financial services, consumer loyalty matters more than ever. But what does true loyalty look like...
- [Franklin Madison Promotes Andrea Heger and Preston Porter to Executive Vice Presidents](https://franklin-madison.com/insights/articles/franklin-madison-promotes-andrea-heger-and-preston-porter-to-executive-vice-presidents/): Brentwood, TN (September 10, 2024) – Franklin Madison is proud to announce the promotions of two long-standing and exceptional leaders,...
- [Why More Than 350 Million Consumers Might Need Cyber Insurance  ](https://franklin-madison.com/insights/articles/who-needs-cyber-insurance/): Who needs cyber insurance? Today, it’s not just businesses that need online protection. It’s consumers who have a device. With...
- [Term Life Gets Flexible: Franklin Madison Unveils SimplyTerm® Flex by Prudential ](https://franklin-madison.com/insights/articles/simplyterm-flex-life-insurance/): Brentwood, TN (August 21, 2024) – Franklin Madison, a leading provider of insurance solutions for financial institution consumers, is excited...
- [Life’s Uncertainties: 4 Times You Might Wish You Had AD&D](https://franklin-madison.com/insights/articles/accidental-death-and-dismemberment-insurance/): If you pass away due to a covered accident or are seriously injured, that’s where accidental death and dismemberment insurance...
- [Could Your Digital Experience Use Some Humanity? ](https://franklin-madison.com/insights/articles/digital-consumer-experience/): Banks and credit unions are relying on digital channels more than ever, but from the consumer’s perspective, even the most...
- [Vanessa Stanfield of Franklin Madison Appointed to BISA 2025 DE&I Committee](https://franklin-madison.com/insights/articles/vanessa-stanfield-franklin-madison/): Brentwood, TN (August 5, 2024) – Franklin Madison is proud to announce that Vanessa Stanfield, VP of Corporate Risk Management,...
- [Is Your Financial Institution Focused on the Right Consumer?](https://franklin-madison.com/insights/articles/mass-affluent-consumers/): Despite their size and potential, mass market consumers often get overlooked in favor of high-net-worth (HNW), affluent, and mass affluent...
- [Is Recuperative Insurance a Lifeline for the Sandwich Generation? ](https://franklin-madison.com/insights/articles/recuperative-care-insurance/): For many of today’s parents, the Sandwich Generation is more than a life stage—it’s a feeling. Adults in their 30s...
- [7 Mistakes Financial Institutions Make in Insurance Marketing ](https://franklin-madison.com/insights/articles/insurance-marketing-mistakes/): When a bank or credit union decides to offer insurance products to their consumers, they’re taking an important step toward...
- [Consumer Loyalty Isn’t Dead: 6 Ways to Improve It ](https://franklin-madison.com/insights/articles/consumer-loyalty/): It’s safe to say that in our current economic environment, capturing and maintaining market share is more important than ever....
- [Samples Sell: Lessons from Costco for Financial Institutions ](https://franklin-madison.com/insights/articles/marketing-for-financial-institutions/): You’ve probably heard the one about the old-school salesman who swore by giving his first product away for free. Does...
- [Understanding Life Insurance: Term Life, Whole Life, and Graded Whole Life](https://franklin-madison.com/insights/articles/understanding-life-insurance-term-life-whole-life-and-graded-whole-life/): Life insurance is a vital component of financial planning, providing peace of mind and financial security for your loved ones...
- [How Financial Institutions Can Revive Ghost Customers](https://franklin-madison.com/insights/articles/how-financial-institutions-can-revive-ghost-customers/): Have you ever been ghosted? By your consumers, we mean. “Ghost customers” present a challenge that institutions continually seek to...
- [Attracting and Empowering the Next Generation of Wealth Stewards](https://franklin-madison.com/insights/articles/attracting-and-empowering-the-next-generation-of-wealth-stewards/): Creating generational wealth involves more than just the passing on of financial assets. It’s about nurturing a legacy and preparing...
- [How Your Bank or Credit Union Can Help You Achieve Your Financial Resolutions](https://franklin-madison.com/insights/articles/how-your-bank-or-credit-union-can-help-you-achieve-your-financial-resolution/): As the New Year begins, the air is thick with resolutions. For many, these aspirations revolve around finances—saving more, investing...
- [Due Diligence in Insurance Marketing: A Step-by-Step Guide to Overcoming Challenges](https://franklin-madison.com/insights/articles/due-diligence-in-insurance-marketing-a-step-by-step-guide-to-overcoming-challenges/): Risk management plays a pivotal role in safeguarding businesses and their clients in the dynamic landscape of the insurance industry....
- [Why Your Consumers Deserve a Combo! Offering Both AD&D and Life Insurance](https://franklin-madison.com/insights/articles/why-your-consumers-deserve-a-combo-offering-both-add-and-life-insurance/): In a world full of uncertainties, helping consumers safeguard their financial future for themselves and their loved ones is no...
- [Level Up Your Financial Wellness Program Offerings](https://franklin-madison.com/insights/articles/level-up-your-financial-wellness-program-offerings/): Financial institutions have taken significant strides toward integrating comprehensive financial wellness programs into their services. These initiatives not only benefit...
- [Franklin Madison Receives a 2023 NAFCU Innovation Award](https://franklin-madison.com/insights/articles/franklin-madison-receives-a-2023-nafcu-innovation-award/): Brentwood, TN – – Franklin Madison, a leading provider of insurance products and marketing services for financial institutions, proudly announces...
- [Building Consumer Loyalty After an Acquisition](https://franklin-madison.com/insights/articles/building-consumer-loyalty-after-an-acquisition/): Acquisitions can be both a strategic move and a transformative challenge. When a financial institution acquires a new institution, it’s...
- [Navigating the New Retirement Landscape](https://franklin-madison.com/insights/articles/navigating-the-new-retirement-landscape/): The concept of retirement has undergone a profound transformation in recent years, reshaping the landscape for consumers worldwide. As people...
- [Franklin Madison Encourages Corporations Nationwide to Honor First Responders Day Through New Initiatives](https://franklin-madison.com/insights/articles/franklin-madison-encourages-corporations-nationwide-to-honor-first-responders-day-through-new-initiatives/): Brentwood, TN (Oct 5, 2023) – Franklin Madison, a leader in insurance marketing, is on a mission to inspire financial...
- [Debunking Common Misconceptions about Supplemental Insurance](https://franklin-madison.com/insights/articles/debunking-common-misconceptions-about-supplemental-insurance/): Following the pandemic, individuals are increasingly seeking various ways to protect themselves financially in times of need. One avenue that...
- [Why Offer Hospital Accident Plan and Recuperative Care Insurance?](https://franklin-madison.com/insights/articles/why-offer-hospital-accident-plan-and-recuperative-care-insurance/): While your consumers may typically have insurance coverage in some areas, they often may not have enough coverage to help...
- [Using Customer Experience to Drive Improvement](https://franklin-madison.com/insights/articles/using-customer-experience-to-drive-improvement/): Customer experience is a competitive differentiator. Taking the time to evaluate your entire customer journey can help drive improvement and...
- [How to Be a Valuable Partner to Consumers in Difficult Economic Times](https://franklin-madison.com/insights/articles/how-to-be-a-valuable-partner-to-consumers-in-difficult-times/): Create consumer loyalty by partnering on financial wellness. Franklin Madison and The Financial Brand teamed up to study how your...
- [How to Serve Consumers of All Generations](https://franklin-madison.com/insights/articles/how-to-serve-consumers-of-all-generations/): What does it mean to be able to serve consumers of all generations successfully? Do you have to find a...
- [Franklin Madison and Zurich North America Join Forces to Provide Supplemental Insurance](https://franklin-madison.com/insights/articles/franklin-madison-and-zurich-north-america-join-forces-to-provide-supplemental-insurance/): Franklin, TN (June 29, 2023) – Franklin Madison, a leading provider of insurance solutions and marketing services, is delighted to...
- [How Financial Institutions Can Meet Consumer Demand for Insurance](https://franklin-madison.com/insights/articles/how-financial-institutions-can-meet-consumer-demand-for-insurance/): There’s never been a better time to offer insurance. Franklin Madison and The Financial Brand teamed up to study how...
- [How Companies Are Living Their Core Values—and Why it Matters](https://franklin-madison.com/insights/articles/how-companies-are-living-their-core-values-and-why-it-matters/): Core values are crucial for a company’s success. These values set the tone for the company’s culture, guiding decision-making and...
- [Can Banks Use a Third-Party Marketer/ Administrator (and Why They Should)](https://franklin-madison.com/insights/articles/can-banks-use-a-third-party-marketer-administrator-and-why-they-should/): Banks use a lot of different third-party vendors to help fulfill the services and products they provide for customers. However,...
- [Alliant Credit Union Partners with Franklin Madison to Offer Members New Ways to Build Financial Health](https://franklin-madison.com/insights/articles/alliant-credit-union-partners-with-franklin-madison-to-offer-members-new-ways-to-build-financial-health/): Franklin, TN (March 22, 2023) – In a time when members are focusing on inflation and safeguarding their finances, Alliant...
- [Why Financial Institutions Are Outsourcing to Support In-House Efforts](https://franklin-madison.com/insights/articles/why-financial-institutions-are-outsourcing-to-support-in-house-efforts/): You’ve probably heard the age-old phrase, “Work smarter, not harder. ” Financial institutions, like any other business, must be able...
- [Best Direct Mail and Digital Marketing Tactics for Financial Institutions](https://franklin-madison.com/insights/articles/best-direct-mail-and-digital-marketing-tactics-for-financial-institutions/): In the digital world, businesses need a solid online presence to be successful. Digital direct marketing allows you to reach...
- [A Day in the Life of a Data Scientist](https://franklin-madison.com/insights/articles/a-day-in-the-life-of-a-data-scientist/): When you first meet data scientist Jasmine Joseph, you will learn that she is passionate about data and the potential...
- [Dance With the One Who Brought You](https://franklin-madison.com/insights/articles/dance-with-the-one-who-brought-you/): Why Financial Institutions Are Focusing on Consumer Loyalty Over New Business Acquisition Financial institutions spend thousands to tens of thousands...
- [The Ultimate Guide to Member Retention in a Tough Market](https://franklin-madison.com/insights/articles/the-ultimate-guide-to-member-retention-in-a-tough-market/): When economic times are tough, individuals and businesses alike suffer. As people tighten their purse strings, businesses are making less...
- [Caring for All Members of Your Family: The Benefits of Pet Insurance ](https://franklin-madison.com/insights/articles/caring-for-all-members-of-your-family-the-benefits-of-pet-insurance/): Some people are “dog people,” and some are “cat people. ” No matter which camp you’re in, what most pet...
- [Franklin Madison Acquires SeQuel Response, a Leading Direct Marketing Agency](https://franklin-madison.com/insights/articles/franklin-madison-acquires-sequel-response-a-leading-direct-marketing-agency/): Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency,...
- [A Unique Way to Drive Customer Engagement, Retention, and Non-Interest Income](https://franklin-madison.com/insights/articles/a-unique-way-to-drive-customer-engagement-retention-and-non-interest-income/): It is more important than ever for banks to get customers more engaged to retain them. Having a healthy bank...
- [The surprising member benefit that you haven’t heard of yet.](https://franklin-madison.com/insights/articles/the-surprising-member-benefit-that-you-havent-heard-of-yet/): 4 unique benefits of offering hassle-free insurance to your members. Associations need to be innovative in providing value added services...
- [How Can Banks Improve Non-Interest Income?](https://franklin-madison.com/insights/articles/how-can-banks-improve-non-interest-income-in-2022/): The past few years have been an unbridled time in the banking industry. Many indicators are demonstrating that banks are...
- [The Benefits of Adding Non-Interest Income Products to a Financial Institution’s Portfolio](https://franklin-madison.com/insights/articles/the-benefits-of-adding-non-interest-income-products-to-a-financial-institutions-portfolio/): Non-Interest vs. Interest Income Non-interest income (NII) is revenue that does not involve collecting loan interest from a consumer as...
- [Franklin Madison Announces New Division, FM Engage](https://franklin-madison.com/insights/articles/franklin-madison-announces-new-division-fm-engage/): The 50-year insurance marketing industry expert expanding for greater reach to a wider audience. Franklin, Tenn. (July 14, 2021) –...
- [Using Data to Drive Insurance Awareness](https://franklin-madison.com/insights/articles/using-data-to-drive-insurance-awareness/): In times of recession and challenge, consumers have often sought stability and flocked to products like insurance. During the unprecedented...
- [Franklin Madison Joins Forces with Industry Financial Health Leaders](https://franklin-madison.com/insights/articles/franklin-madison-joins-forces-with-industry-financial-health-leaders/): New partnership sparks a deeper look into the financial health of the American consumer by tapping in to Franklin Madison’s...
- [Franklin Madison Lands Industry Veteran Erin Allen as Enterprise Sales Lead](https://franklin-madison.com/insights/articles/franklin-madison-lands-industry-veteran-erin-allen-as-enterprise-sales-lead/): Franklin, Tenn. – Building on its market growth, Franklin Madison is excited to announce the hiring of Erin Allen as Enterprise Sales...
- [How to Select a Third Party Marketer](https://franklin-madison.com/insights/articles/selecting-a-third-party-marketer/): Did you know there are five important questions to consider when selecting a third-party marketer? You might be thinking, where...
- [Franklin Madison Announces Strategic Investment in Matic](https://franklin-madison.com/insights/articles/franklin-madison-announces-strategic-investment-in-matic/): Franklin, Tenn. – Franklin Madison, a leading provider in marketing insurance solutions, announced today a strategic investment and partnership with insurtech...
- [Data Analytics](https://franklin-madison.com/insights/articles/data-analytics/): Knowledge is power, and with data analytics from Franklin Madison, it’s empowering. With our comprehensive analytics package, we can wade...
- [Financial Well Being](https://franklin-madison.com/insights/articles/financial-well-being/): In today’s world, consumers want to feel secure about their finances, but they can’t rest assured if they don’t have...
- [Financial Well-Being](https://franklin-madison.com/insights/articles/financial-well-being-american-dream/): In today’s world, consumers want to feel secure about their finances, but they can’t rest assured if they don’t have...

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## Research & Reports

- [The Insurance Playbook for Financial Institution Growth and Consumer Loyalty](https://franklin-madison.com/insights/research-reports/the-insurance-playbook-for-growth-and-consumer-loyalty/): This expert-authored whitepaper reveals how banks can leverage their unique advantages—like low acquisition costs, rich data, and trusted brands—to enter...
- [The Unclaimed Frontier: How Bank Insurance Sales Can Fortify Customer Relationships and Balance Sheets](https://franklin-madison.com/insights/research-reports/the-unclaimed-frontier-report/): This expert-authored whitepaper reveals how banks can leverage their unique advantages—like low acquisition costs, rich data, and trusted brands—to enter...
- [Why Insurance Should Be a Centerpiece of Your Financial Wellness Strategy](https://franklin-madison.com/insights/research-reports/why-insurance-should-be-a-centerpiece-of-your-financial-wellness-strategy/): Insurance crosses different generations and life stages to play an important role in financial health for all consumers. Read our...
- [2024 PYMNTS Research Report: Why Consumers Are Looking to Financial Institutions for Insurance](https://franklin-madison.com/insights/research-reports/2024-pymnts-research-report-why-consumers-are-looking-to-financial-institutions-for-insurance/): Wondering exactly how many consumers want to purchase insurance and which demographics are primed for nurturing relationships? Read the new...
- [How to Be a Valuable Partner to Consumers in Difficult Economic Times](https://franklin-madison.com/insights/research-reports/how-to-be-a-valuable-partner-to-consumers-in-difficult-economic-times/): How to Be a Valuable Partner to Consumers in Difficult Economic Times Create consumer loyalty by partnering on concerns. Franklin...
- [How Financial Institutions Can Meet Consumer Demand for Insurance](https://franklin-madison.com/insights/research-reports/how-financial-institutions-can-meet-consumer-demand-for-insurance/): Why should your bank or credit union offer insurance? And why now? In this report, you’ll learn why consumers are...

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## Webinars

- [Six Speed Learning Sessions from the Financial Innovator Summit](https://franklin-madison.com/insights/webinars/six-speed-learning-sessions-from-the-financial-innovator-summit/): Webinar Replay WATCH Six Speed Learning Sessions from the Financial Innovator Summit 6 Topics in 15-minute Presentations Featured speakers include...
- [How Financial Wellness 2.0 Will Drive Engagement and Growth](https://franklin-madison.com/insights/webinars/how-financial-wellness-2-will-drive-engagement/): Webinar Replay WATCH How Financial Wellness 2. 0 Will Drive Engagement and Growth Learn about new research from Franklin Madison...

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#
# Detailed Content


## Pages

- Published: 2026-02-23
- Modified: 2026-02-23
- URL: https://franklin-madison.com/contact-us-acquisition-and-retention/
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- Published: 2026-02-17
- Modified: 2026-02-23
- URL: https://franklin-madison.com/integrated/
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- Published: 2026-02-11
- Modified: 2026-02-11
- URL: https://franklin-madison.com/vulnerability-disclosure-policy/
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- Published: 2025-12-09
- Modified: 2025-12-09
- URL: https://franklin-madison.com/insurance-playbook-for-financial-institution-growth-and-consumer-loyalty/
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- Published: 2025-09-22
- Modified: 2025-10-06
- URL: https://franklin-madison.com/jedd-taylor-speaker-profile/
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- Published: 2025-09-22
- Modified: 2025-10-06
- URL: https://franklin-madison.com/andrea-heger-speaker-profile/
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- Published: 2025-09-22
- Modified: 2025-10-06
- URL: https://franklin-madison.com/dan-bonano-speaker-profile/
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- Published: 2025-09-22
- Modified: 2025-10-06
- URL: https://franklin-madison.com/eddie-tu-speaker-profile/
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- Published: 2025-09-22
- Modified: 2025-10-06
- URL: https://franklin-madison.com/dawn-goldbacher-speaker-profile/
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- Published: 2025-09-22
- Modified: 2025-10-06
- URL: https://franklin-madison.com/vanessa-stanfield-speaker-profile/
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- Published: 2025-09-22
- Modified: 2026-02-06
- URL: https://franklin-madison.com/erin-allen-speaker-profile/
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- Published: 2025-09-22
- Modified: 2026-05-07
- URL: https://franklin-madison.com/request-an-event-speaker/
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- Published: 2025-09-19
- Modified: 2025-09-22
- URL: https://franklin-madison.com/dawn-goldbacher-speaker-request/
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- Published: 2025-09-19
- Modified: 2025-09-22
- URL: https://franklin-madison.com/andrea-heger-speaker-request/
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- Published: 2025-09-19
- Modified: 2025-09-22
- URL: https://franklin-madison.com/dan-bonano-speaker-request/
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- Published: 2025-09-19
- Modified: 2025-09-22
- URL: https://franklin-madison.com/vanessa-stanfield-speaker-request/
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- Published: 2025-09-19
- Modified: 2025-09-22
- URL: https://franklin-madison.com/jedd-taylor-speaker-request/
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- Published: 2025-09-19
- Modified: 2025-09-22
- URL: https://franklin-madison.com/eddie-tu-speaker-request/
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- Published: 2025-08-28
- Modified: 2025-09-02
- URL: https://franklin-madison.com/my-credit-union-sells-insurance-what/
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- Published: 2025-07-10
- Modified: 2025-07-10
- URL: https://franklin-madison.com/why-consumers-are-looking-to-financial-institutions-for-insurance/
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- Published: 2025-04-21
- Modified: 2025-05-19
- URL: https://franklin-madison.com/financial-innovator-summit/
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- Published: 2025-04-17
- Modified: 2025-08-11
- URL: https://franklin-madison.com/what-we-do/consumer-insurance/property-and-casualty-insurance/
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- Published: 2025-04-17
- Modified: 2025-04-17
- URL: https://franklin-madison.com/why-is-direct-mail-still-an-effective-marketing-tool/
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- Published: 2025-04-17
- Modified: 2025-04-17
- URL: https://franklin-madison.com/top-10-things-we-learned-last-year/
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- Published: 2025-04-16
- Modified: 2025-04-22
- URL: https://franklin-madison.com/franklin-madison-research-2024/
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- Published: 2025-04-16
- Modified: 2025-04-17
- URL: https://franklin-madison.com/are-you-getting-the-best-results-possible-from-your-insurance-programs/
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- Published: 2025-04-16
- Modified: 2025-07-01
- URL: https://franklin-madison.com/why-insurance-should-be-a-centerpiece-of-your-financial-wellness-strategy/
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- Published: 2025-04-16
- Modified: 2025-04-16
- URL: https://franklin-madison.com/virtual-product-roadmap-walkthrough-request/
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- Published: 2025-04-16
- Modified: 2025-04-17
- URL: https://franklin-madison.com/fm-pulsepoint-thank-you/
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- Published: 2025-04-16
- Modified: 2025-05-19
- URL: https://franklin-madison.com/pulsepoint/
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- Published: 2025-04-16
- Modified: 2025-04-16
- URL: https://franklin-madison.com/legal-notices/
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- Published: 2025-04-16
- Modified: 2026-02-11
- URL: https://franklin-madison.com/privacy-policy/
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- Published: 2025-04-10
- Modified: 2025-05-19
- URL: https://franklin-madison.com/what-we-do/consumer-insurance/life-insurance-suite/
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- Published: 2025-04-10
- Modified: 2025-05-19
- URL: https://franklin-madison.com/what-we-do/for-affinity-partners/
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- Published: 2025-04-09
- Modified: 2025-05-19
- URL: https://franklin-madison.com/what-we-do/for-credit-unions/
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- Published: 2025-04-09
- Modified: 2025-04-09
- URL: https://franklin-madison.com/hero-testing/
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- Published: 2025-04-04
- Modified: 2026-07-31
- URL: https://franklin-madison.com/contact-us-credit-unions/
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- Published: 2025-04-03
- Modified: 2026-07-31
- URL: https://franklin-madison.com/contact-us-affinity-partners/
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- Published: 2025-04-01
- Modified: 2025-05-12
- URL: https://franklin-madison.com/what-we-do/consumer-insurance/accident-and-illness/
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- Published: 2025-03-31
- Modified: 2026-06-24
- URL: https://franklin-madison.com/who-we-are/leadership/
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- Published: 2025-03-31
- Modified: 2025-05-16
- URL: https://franklin-madison.com/who-we-are/our-values/
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- Published: 2025-03-31
- Modified: 2025-05-19
- URL: https://franklin-madison.com/who-we-are/our-impact/
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- Published: 2025-03-31
- Modified: 2025-05-19
- URL: https://franklin-madison.com/what-we-do/data-driven-engagement/
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- Published: 2025-03-29
- Modified: 2026-08-04
- URL: https://franklin-madison.com/who-we-are/careers/
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- Published: 2025-03-28
- Modified: 2025-05-19
- URL: https://franklin-madison.com/what-we-do/personalized-consumer-journey/
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- Published: 2025-03-28
- Modified: 2025-05-21
- URL: https://franklin-madison.com/what-we-do/consumer-insurance/
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- Published: 2025-03-21
- Modified: 2026-07-31
- URL: https://franklin-madison.com/contact-us-banks/
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- Published: 2025-03-20
- Modified: 2025-05-12
- URL: https://franklin-madison.com/who-we-are/corporate-overview/
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- Published: 2025-03-12
- Modified: 2025-10-31
- URL: https://franklin-madison.com/what-we-do/for-banks/
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- Published: 2025-03-11
- Modified: 2025-05-12
- URL: https://franklin-madison.com/what-we-do/overview/
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- Published: 2025-02-13
- Modified: 2025-05-12
- URL: https://franklin-madison.com/
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## Posts

- Published: 2026-08-05
- Modified: 2026-08-05
- URL: https://franklin-madison.com/insights/articles/protecting-those-who-serve/
- Categories: Financial Institutions, Financial Wellness
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- Published: 2026-07-30
- Modified: 2026-07-30
- URL: https://franklin-madison.com/insights/articles/the-rising-affordability-crisis-why-financial-institutions-cant-ignore-consumer-financial-pressure/
- Categories: Financial Institutions, Financial Wellness
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- Published: 2026-07-08
- Modified: 2026-07-08
- URL: https://franklin-madison.com/insights/articles/data-rich-insight-poor-why-financial-institutions-still-struggle-to-act-on-their-customer-data/
- Categories: Data Personalization, Financial Institutions
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- Published: 2026-06-25
- Modified: 2026-06-24
- URL: https://franklin-madison.com/insights/articles/the-quiet-switching-problem-why-consumers-are-leaving-without-leaving/
- Categories: Financial Institutions
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- Published: 2026-06-24
- Modified: 2026-06-24
- URL: https://franklin-madison.com/insights/articles/matt-bishop-named-as-chief-growth-strategy-officer/
- Categories: Company News
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- Published: 2026-06-10
- Modified: 2026-06-10
- URL: https://franklin-madison.com/insights/articles/the-best-and-worst-bank-marketing-promotions-what-makes-consumers-lean-in-or-tune-out/
- Categories: Direct Marketing
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- Published: 2026-05-21
- Modified: 2026-05-21
- URL: https://franklin-madison.com/insights/articles/the-handoff-problem-why-acquisition-and-retention-must-work-together/
- Categories: Financial Institutions
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- Published: 2026-05-07
- Modified: 2026-05-07
- URL: https://franklin-madison.com/insights/articles/the-psychology-of-customer-satisfaction-why-perception-not-performance-drives-growth/
- Categories: Financial Institutions
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- Published: 2026-04-16
- Modified: 2026-04-16
- URL: https://franklin-madison.com/insights/articles/keeping-it-fresh-spring-cleaning-your-marketing-strategy/
- Categories: Direct Marketing
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- Published: 2026-04-02
- Modified: 2026-04-02
- URL: https://franklin-madison.com/insights/articles/direct-marketing-for-financial-institutions-in-a-post-cookie-world/
- Categories: Data Personalization
---

- Published: 2026-03-18
- Modified: 2026-03-18
- URL: https://franklin-madison.com/insights/articles/low-and-no-capital-revenue-opportunities-for-financial-institutions/
- Categories: Financial Institutions
---

- Published: 2026-03-04
- Modified: 2026-03-16
- URL: https://franklin-madison.com/insights/articles/is-cross-sell-failing-at-financial-institutions/
- Categories: Financial Institutions
---

- Published: 2026-02-19
- Modified: 2026-02-19
- URL: https://franklin-madison.com/insights/articles/what-future-ready-really-means-for-financial-institutions/
- Categories: Financial Institutions
---

- Published: 2026-02-05
- Modified: 2026-02-09
- URL: https://franklin-madison.com/insights/articles/why-financial-institutions-enjoy-a-trust-advantagefor-insurance/
- Categories: Financial Institutions, Financial Wellness
---

- Published: 2026-01-21
- Modified: 2026-01-21
- URL: https://franklin-madison.com/insights/articles/are-you-providing-a-financial-safety-net-for-your-consumers/
- Categories: Financial Wellness
---

- Published: 2026-01-15
- Modified: 2026-01-15
- URL: https://franklin-madison.com/insights/articles/franklin-madison-welcomes-farah-rehman-as-group-vice-president-revenue-execution/
- Categories: Company News
---

- Published: 2026-01-07
- Modified: 2026-01-06
- URL: https://franklin-madison.com/insights/articles/the-mass-affluent-opportunity-why-2026-is-your-year-to-act/
- Categories: Financial Institutions
---

- Published: 2025-12-30
- Modified: 2025-12-30
- URL: https://franklin-madison.com/insights/articles/season-of-giving-part-2-more-stories-of-financial-institutions-making-the-holidays-brighter/
- Categories: Financial Institutions, Financial Wellness
---

- Published: 2025-12-09
- Modified: 2025-12-08
- URL: https://franklin-madison.com/insights/articles/how-financial-institutions-are-lifting-their-communities-this-holiday-season-part-1/
- Categories: Financial Institutions
---

- Published: 2025-11-24
- Modified: 2025-11-24
- URL: https://franklin-madison.com/insights/articles/are-you-serving-the-sandwich-generation/
- Categories: Data Personalization, Financial Wellness
---

- Published: 2025-11-11
- Modified: 2025-11-11
- URL: https://franklin-madison.com/insights/articles/you-might-not-recognize-todays-insurance-buyer/
- Categories: Data Personalization, Direct Marketing
---

- Published: 2025-10-28
- Modified: 2025-10-24
- URL: https://franklin-madison.com/insights/articles/how-the-gig-economy-has-created-an-insurance-gap-and-how-you-can-fill-it/
- Categories: Financial Institutions, Financial Wellness
---

- Published: 2025-10-14
- Modified: 2025-10-22
- URL: https://franklin-madison.com/insights/articles/too-many-priorities-a-smarter-path-forward-for-financial-institutions/
- Categories: Financial Institutions
---

- Published: 2025-09-30
- Modified: 2025-09-30
- URL: https://franklin-madison.com/insights/articles/pros-and-cons-of-5-insurance-models-for-financial-institutions/
- Categories: Financial Institutions
---

- Published: 2025-09-16
- Modified: 2025-09-16
- URL: https://franklin-madison.com/insights/articles/what-you-need-to-know-about-women-and-the-great-wealth-transfer/
- Categories: Financial Institutions, Financial Wellness
---

- Published: 2025-08-27
- Modified: 2025-08-25
- URL: https://franklin-madison.com/insights/articles/same-age-same-income-different-desires/
- Categories: Data Personalization
---

- Published: 2025-08-20
- Modified: 2025-08-19
- URL: https://franklin-madison.com/insights/articles/franklin-madison-appoints-andrea-heger-as-president-and-ceo/
- Categories: Company News
---

- Published: 2025-08-13
- Modified: 2025-08-13
- URL: https://franklin-madison.com/insights/articles/demand-for-life-insurance-is-at-an-all-time-high/
- Categories: Financial Institutions, Financial Wellness
---

- Published: 2025-07-29
- Modified: 2025-07-23
- URL: https://franklin-madison.com/insights/articles/mind-body-and-wallet-the-evolution-of-financial-wellness/
- Categories: Financial Wellness
---

- Published: 2025-07-23
- Modified: 2025-07-23
- URL: https://franklin-madison.com/insights/articles/podcast-case-study-turn-key-asset-protection/
- Categories: Direct Marketing
---

- Published: 2025-07-09
- Modified: 2025-07-07
- URL: https://franklin-madison.com/insights/articles/my-bank-sells-insurance-really-why-is-this-news-to-consumers/
- Categories: Direct Marketing, Financial Institutions
---

- Published: 2025-06-23
- Modified: 2025-06-23
- URL: https://franklin-madison.com/insights/articles/the-fintok-phenomenon/
- Categories: Financial Institutions
---

- Published: 2025-06-11
- Modified: 2025-06-09
- URL: https://franklin-madison.com/insights/articles/we-need-to-talk-about-dad-the-dormant-accounts-dilemma/
- Categories: Financial Institutions, Financial Wellness
---

- Published: 2025-05-28
- Modified: 2025-05-28
- URL: https://franklin-madison.com/insights/articles/fueling-growth-with-embedded-insurance/
- Categories: Financial Institutions
---

- Published: 2025-04-30
- Modified: 2025-04-29
- URL: https://franklin-madison.com/insights/articles/why-improving-member-engagement-is-critical-for-credit-unions-in-2025/
- Categories: Credit Unions
---

- Published: 2025-04-24
- Modified: 2025-04-24
- URL: https://franklin-madison.com/insights/articles/introducing-franklin-madison-direct/
- Categories: Company News
---

- Published: 2025-04-22
- Modified: 2025-06-23
- URL: https://franklin-madison.com/insights/articles/your-customers-have-insurance-gaps-are-you-letting-someone-else-fill-them/
- Categories: Financial Institutions, Financial Wellness
---

- Published: 2025-03-06
- Modified: 2025-04-10
- URL: https://franklin-madison.com/insights/articles/the-art-of-stickiness-in-personal-finance-cx/
- Categories: Direct Marketing, Financial Institutions
---

- Published: 2025-03-05
- Modified: 2025-04-11
- URL: https://franklin-madison.com/insights/articles/franklin-madison-launches-fm-pulsepoint-to-helpcredit-unions-strengthen-member-engagement/
- Categories: Company News
---

- Published: 2025-02-06
- Modified: 2025-02-06
- URL: https://franklin-madison.com/insights/articles/four-areas-to-assess-and-grow-in-2025/
- Categories: Financial Wellness
- Tags: customer experience, financial inclusion, financial wellness, growth, personalization, product innovation
---

- Published: 2025-01-22
- Modified: 2025-01-22
- URL: https://franklin-madison.com/insights/articles/engage-and-grow-with-your-customers-by-embracing-financial-wellness-2-0/
- Categories: Credit Unions, Financial Institutions, Financial Wellness
- Tags: customer experience, engagement, financial empowerment, financial wellness, financial wellness 2.0, growth
---

- Published: 2025-01-09
- Modified: 2025-01-09
- URL: https://franklin-madison.com/insights/articles/who-is-the-toolbelt-generation/
- Categories: Financial Institutions
- Tags: gen z, student loans, toolbelt generation
---

- Published: 2024-12-18
- Modified: 2024-12-18
- URL: https://franklin-madison.com/insights/articles/how-banks-and-credit-unions-are-embracing-the-season-of-giving/
- Categories: Credit Unions, Financial Institutions
- Tags: giving back, holiday season, holidays, spirit of giving
---

- Published: 2024-11-25
- Modified: 2024-11-25
- URL: https://franklin-madison.com/insights/articles/why-offering-the-right-insurance-products-matters/
- Categories: Financial Institutions
- Tags: baby boomers, gen x, gen z, insurance products, millennials, personalization, product marketing
---

- Published: 2024-11-12
- Modified: 2024-11-12
- URL: https://franklin-madison.com/insights/articles/winning-over-younger-generations-with-a-modern-customer-experience/
- Categories: Credit Unions, Financial Institutions
- Tags: customer experience, gen z, millennial, modern banking, personalization
---

- Published: 2024-10-22
- Modified: 2024-10-22
- URL: https://franklin-madison.com/insights/articles/5-helpful-tips-to-prevent-cyberattacks/
- Categories: Financial Institutions
- Tags: cyberattacks, cyberinsurance, cybersecurity, data privacy, financial institutions, insurance marketing
---

- Published: 2024-09-26
- Modified: 2024-09-26
- URL: https://franklin-madison.com/insights/articles/non-interest-income/
- Categories: Credit Unions, Financial Institutions
- Tags: financial institutions, income, insurance marketing, non-interest income, revenue
---

- Published: 2024-09-19
- Modified: 2024-09-19
- URL: https://franklin-madison.com/insights/articles/franklin-madison-welcomes-dawn-goldbacher-as-vp-insurance-services-sales/
- Categories: Company News
- Tags: company news, diversity, Franklin Madison, insurance marketing, press release
---

- Published: 2024-09-16
- Modified: 2024-09-16
- URL: https://franklin-madison.com/insights/articles/increase-brand-awareness/
- Categories: Data Personalization, Direct Marketing, Financial Institutions
- Tags: brand awareness, consumer loyalty, direct marketing, insurance marketing, personalization
---

- Published: 2024-09-10
- Modified: 2024-09-10
- URL: https://franklin-madison.com/insights/articles/franklin-madison-promotes-andrea-heger-and-preston-porter-to-executive-vice-presidents/
- Categories: Company News
- Tags: company news, Franklin Madison, insurance marketing, life insurance, press release
---

- Published: 2024-08-22
- Modified: 2024-08-22
- URL: https://franklin-madison.com/insights/articles/who-needs-cyber-insurance/
- Categories: Financial Institutions
- Tags: cyber insurance, data, financial institutions, insurance marketing, insurance policies
---

- Published: 2024-08-20
- Modified: 2024-08-20
- URL: https://franklin-madison.com/insights/articles/simplyterm-flex-life-insurance/
- Categories: Company News
- Tags: company news, Franklin Madison, insurance marketing, life insurance, press release
---

- Published: 2024-08-08
- Modified: 2024-08-08
- URL: https://franklin-madison.com/insights/articles/accidental-death-and-dismemberment-insurance/
- Categories: Credit Unions, Financial Institutions
- Tags: ad&d, financial institutions, insurance marketing, insurance policies, supplemental insurance
---

- Published: 2024-07-25
- Modified: 2024-07-25
- URL: https://franklin-madison.com/insights/articles/digital-consumer-experience/
- Categories: Credit Unions, Data Personalization, Financial Institutions
- Tags: data, digital experience, financial institutions, insurance marketing, personalization
---

- Published: 2024-07-24
- Modified: 2024-07-24
- URL: https://franklin-madison.com/insights/articles/vanessa-stanfield-franklin-madison/
- Categories: Company News
- Tags: company news, diversity, Franklin Madison, insurance marketing, press release
---

- Published: 2024-07-11
- Modified: 2024-07-11
- URL: https://franklin-madison.com/insights/articles/mass-affluent-consumers/
- Categories: Credit Unions, Financial Institutions
- Tags: ad&d, financial institutions, income, insurance marketing, revenue
---

- Published: 2024-06-06
- Modified: 2024-06-06
- URL: https://franklin-madison.com/insights/articles/recuperative-care-insurance/
- Categories: Credit Unions, Financial Institutions
- Tags: consumer loyalty, insurance marketing, insurance policies, recuperative care insurance, supplemental insurance
---

- Published: 2024-05-23
- Modified: 2024-05-23
- URL: https://franklin-madison.com/insights/articles/insurance-marketing-mistakes/
- Categories: Credit Unions, Direct Marketing, Financial Institutions
- Tags: ad&d, banking, direct marketing, financial institutions, insurance marketing
---

- Published: 2024-04-30
- Modified: 2024-04-30
- URL: https://franklin-madison.com/insights/articles/consumer-loyalty/
- Categories: Credit Unions, Financial Institutions
- Tags: banking, consumer loyalty, data, income, insurance marketing, revenue
---

- Published: 2024-04-16
- Modified: 2024-04-16
- URL: https://franklin-madison.com/insights/articles/marketing-for-financial-institutions/
- Categories: Credit Unions, Direct Marketing, Financial Institutions
- Tags: ad&d, complimentary offers, direct marketing, financial institutions, insurance policies, revenue
---

- Published: 2024-03-26
- Modified: 2024-03-26
- URL: https://franklin-madison.com/insights/articles/understanding-life-insurance-term-life-whole-life-and-graded-whole-life/
- Categories: Financial Institutions
- Tags: direct marketing, Franklin Madison, insurance policies, insure, life insurance
---

- Published: 2024-02-13
- Modified: 2024-02-13
- URL: https://franklin-madison.com/insights/articles/how-financial-institutions-can-revive-ghost-customers/
- Categories: Data Personalization, Financial Institutions
---

- Published: 2024-01-16
- Modified: 2024-01-16
- URL: https://franklin-madison.com/insights/articles/attracting-and-empowering-the-next-generation-of-wealth-stewards/
- Categories: Financial Institutions
---

- Published: 2024-01-04
- Modified: 2024-01-04
- URL: https://franklin-madison.com/insights/articles/how-your-bank-or-credit-union-can-help-you-achieve-your-financial-resolution/
- Categories: Financial Wellness
---

- Published: 2023-12-12
- Modified: 2023-12-12
- URL: https://franklin-madison.com/insights/articles/due-diligence-in-insurance-marketing-a-step-by-step-guide-to-overcoming-challenges/
- Categories: Financial Institutions
---

- Published: 2023-11-28
- Modified: 2023-11-28
- URL: https://franklin-madison.com/insights/articles/why-your-consumers-deserve-a-combo-offering-both-add-and-life-insurance/
- Categories: Financial Institutions
---

- Published: 2023-11-06
- Modified: 2023-11-06
- URL: https://franklin-madison.com/insights/articles/level-up-your-financial-wellness-program-offerings/
- Categories: Financial Institutions
---

- Published: 2023-11-01
- Modified: 2023-11-01
- URL: https://franklin-madison.com/insights/articles/franklin-madison-receives-a-2023-nafcu-innovation-award/
- Categories: Company News
---

- Published: 2023-10-17
- Modified: 2023-10-17
- URL: https://franklin-madison.com/insights/articles/building-consumer-loyalty-after-an-acquisition/
- Categories: Financial Institutions
---

- Published: 2023-09-26
- Modified: 2023-09-26
- URL: https://franklin-madison.com/insights/articles/navigating-the-new-retirement-landscape/
- Categories: Financial Institutions
---

- Published: 2023-09-15
- Modified: 2023-09-15
- URL: https://franklin-madison.com/insights/articles/franklin-madison-encourages-corporations-nationwide-to-honor-first-responders-day-through-new-initiatives/
- Categories: Company News
---

- Published: 2023-08-21
- Modified: 2023-08-21
- URL: https://franklin-madison.com/insights/articles/debunking-common-misconceptions-about-supplemental-insurance/
- Categories: Financial Institutions
---

- Published: 2023-07-19
- Modified: 2023-07-19
- URL: https://franklin-madison.com/insights/articles/why-offer-hospital-accident-plan-and-recuperative-care-insurance/
- Categories: Financial Institutions
---

- Published: 2023-06-14
- Modified: 2023-06-14
- URL: https://franklin-madison.com/insights/articles/using-customer-experience-to-drive-improvement/
- Categories: Data Personalization, Financial Institutions
---

- Published: 2023-06-01
- Modified: 2023-06-01
- URL: https://franklin-madison.com/insights/articles/how-to-be-a-valuable-partner-to-consumers-in-difficult-times/
- Categories: Reports
---

- Published: 2023-05-16
- Modified: 2023-05-16
- URL: https://franklin-madison.com/insights/articles/how-to-serve-consumers-of-all-generations/
- Categories: Direct Marketing
---

- Published: 2023-05-01
- Modified: 2023-05-01
- URL: https://franklin-madison.com/insights/articles/franklin-madison-and-zurich-north-america-join-forces-to-provide-supplemental-insurance/
- Categories: Company News
---

- Published: 2023-05-01
- Modified: 2023-05-01
- URL: https://franklin-madison.com/insights/articles/how-financial-institutions-can-meet-consumer-demand-for-insurance/
- Categories: Reports
---

- Published: 2023-04-13
- Modified: 2023-04-13
- URL: https://franklin-madison.com/insights/articles/how-companies-are-living-their-core-values-and-why-it-matters/
- Categories: Financial Institutions
---

- Published: 2023-03-28
- Modified: 2023-03-28
- URL: https://franklin-madison.com/insights/articles/can-banks-use-a-third-party-marketer-administrator-and-why-they-should/
- Categories: Direct Marketing, Financial Institutions
---

- Published: 2023-03-22
- Modified: 2023-03-22
- URL: https://franklin-madison.com/insights/articles/alliant-credit-union-partners-with-franklin-madison-to-offer-members-new-ways-to-build-financial-health/
- Categories: Company News
---

- Published: 2023-02-23
- Modified: 2023-02-23
- URL: https://franklin-madison.com/insights/articles/why-financial-institutions-are-outsourcing-to-support-in-house-efforts/
- Categories: Direct Marketing
---

- Published: 2023-02-01
- Modified: 2023-02-01
- URL: https://franklin-madison.com/insights/articles/best-direct-mail-and-digital-marketing-tactics-for-financial-institutions/
- Categories: Data Personalization, Direct Marketing
---

- Published: 2023-01-11
- Modified: 2023-01-11
- URL: https://franklin-madison.com/insights/articles/a-day-in-the-life-of-a-data-scientist/
- Categories: Data Personalization
When you first meet data scientist Jasmine Joseph, you will learn that she is passionate about data and the potential for data to influence the success of a marketing campaign. Understanding exactly what her team of marketing data scientists at Franklin Madison does is a little harder to grasp.

---

- Published: 2022-11-30
- Modified: 2022-11-30
- URL: https://franklin-madison.com/insights/articles/dance-with-the-one-who-brought-you/
- Categories: Data Personalization, Direct Marketing
---

- Published: 2022-09-30
- Modified: 2022-09-30
- URL: https://franklin-madison.com/insights/articles/the-ultimate-guide-to-member-retention-in-a-tough-market/
- Categories: Data Personalization, Direct Marketing
---

- Published: 2022-09-15
- Modified: 2022-09-15
- URL: https://franklin-madison.com/insights/articles/caring-for-all-members-of-your-family-the-benefits-of-pet-insurance/
- Categories: Data Personalization
---

- Published: 2022-08-04
- Modified: 2022-08-04
- URL: https://franklin-madison.com/insights/articles/franklin-madison-acquires-sequel-response-a-leading-direct-marketing-agency/
- Categories: Company News
- Tags: agency, direct marketing, Franklin Madison, seQuel response
---

- Published: 2022-04-05
- Modified: 2022-04-05
- URL: https://franklin-madison.com/insights/articles/a-unique-way-to-drive-customer-engagement-retention-and-non-interest-income/
- Categories: Credit Unions, Direct Marketing, Financial Institutions
---

- Published: 2022-03-29
- Modified: 2022-03-29
- URL: https://franklin-madison.com/insights/articles/the-surprising-member-benefit-that-you-havent-heard-of-yet/
- Categories: Credit Unions, Direct Marketing
---

- Published: 2022-03-07
- Modified: 2022-03-07
- URL: https://franklin-madison.com/insights/articles/how-can-banks-improve-non-interest-income-in-2022/
- Categories: Direct Marketing, Financial Institutions
- Tags: banking, income, non-interest income, revenue
---

- Published: 2021-11-09
- Modified: 2021-11-09
- URL: https://franklin-madison.com/insights/articles/the-benefits-of-adding-non-interest-income-products-to-a-financial-institutions-portfolio/
- Categories: Credit Unions, Direct Marketing, Financial Institutions
---

- Published: 2021-07-14
- Modified: 2021-07-14
- URL: https://franklin-madison.com/insights/articles/franklin-madison-announces-new-division-fm-engage/
- Categories: Company News
---

- Published: 2021-06-16
- Modified: 2021-06-16
- URL: https://franklin-madison.com/insights/articles/using-data-to-drive-insurance-awareness/
- Categories: Credit Unions, Data Personalization, Financial Institutions
---

- Published: 2021-04-26
- Modified: 2021-04-26
- URL: https://franklin-madison.com/insights/articles/franklin-madison-joins-forces-with-industry-financial-health-leaders/
- Categories: Company News
---

- Published: 2021-02-22
- Modified: 2021-02-22
- URL: https://franklin-madison.com/insights/articles/franklin-madison-lands-industry-veteran-erin-allen-as-enterprise-sales-lead/
- Categories: Company News
---

- Published: 2021-01-13
- Modified: 2021-01-13
- URL: https://franklin-madison.com/insights/articles/selecting-a-third-party-marketer/
- Categories: Credit Unions, Direct Marketing, Financial Institutions
---

- Published: 2020-10-28
- Modified: 2020-10-28
- URL: https://franklin-madison.com/insights/articles/franklin-madison-announces-strategic-investment-in-matic/
- Categories: Company News
---

- Published: 2020-10-22
- Modified: 2020-10-22
- URL: https://franklin-madison.com/insights/articles/data-analytics/
- Categories: Data Personalization
---

- Published: 2020-10-22
- Modified: 2020-10-22
- URL: https://franklin-madison.com/insights/articles/financial-well-being/
- Categories: Credit Unions, Financial Institutions
---

- Published: 2020-10-22
- Modified: 2020-10-22
- URL: https://franklin-madison.com/insights/articles/financial-well-being-american-dream/
- Categories: Credit Unions, Financial Institutions
---


---


## Research & Reports

- Published: 2025-12-01
- Modified: 2025-12-31
- URL: https://franklin-madison.com/insights/research-reports/the-insurance-playbook-for-growth-and-consumer-loyalty/
- Categories: Paged
- Topics: Paged
This expert-authored whitepaper reveals how banks can leverage their unique advantages—like low acquisition costs, rich data, and trusted brands—to enter the insurance market and become valuable one-stop financial partners. Download now to discover how your bank can turn insurance into a growth engine.

---

- Published: 2025-10-27
- Modified: 2025-11-25
- URL: https://franklin-madison.com/insights/research-reports/the-unclaimed-frontier-report/
- Categories: Paged
- Topics: Paged
This expert-authored whitepaper reveals how banks can leverage their unique advantages—like low acquisition costs, rich data, and trusted brands—to enter the insurance market and become valuable one-stop financial partners. Download now to discover how your bank can turn insurance into a growth engine.

---

- Published: 2025-04-05
- Modified: 2025-11-24
- URL: https://franklin-madison.com/insights/research-reports/why-insurance-should-be-a-centerpiece-of-your-financial-wellness-strategy/
---

- Published: 2025-04-04
- Modified: 2025-07-10
- URL: https://franklin-madison.com/insights/research-reports/2024-pymnts-research-report-why-consumers-are-looking-to-financial-institutions-for-insurance/
- Categories: Paged
- Topics: Paged
Wondering exactly how many consumers want to purchase insurance and which demographics are primed for nurturing relationships? Read the new report to get access to exclusive data and industry insights.

---

- Published: 2025-04-03
- Modified: 2025-04-23
- URL: https://franklin-madison.com/insights/research-reports/how-to-be-a-valuable-partner-to-consumers-in-difficult-economic-times/
- Categories: Paged
- Topics: Paged
---

- Published: 2025-04-02
- Modified: 2025-04-16
- URL: https://franklin-madison.com/insights/research-reports/how-financial-institutions-can-meet-consumer-demand-for-insurance/
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## Webinars

- Published: 2025-04-11
- Modified: 2025-04-22
- URL: https://franklin-madison.com/insights/webinars/six-speed-learning-sessions-from-the-financial-innovator-summit/
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- Published: 2025-04-01
- Modified: 2025-06-10
- URL: https://franklin-madison.com/insights/webinars/how-financial-wellness-2-will-drive-engagement/
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> For more information or to connect with our team, visit https://franklin-madison.com/contact-us-banks/ or learn more about our company https://franklin-madison.com/who-we-are/our-impact/ .


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