Franklin, Tenn. (February 5, 2020) – Franklin Madison announced today a strategic partnership with Covr Financial Technologies that will simplify the way financial institutions offer valuable insurance offerings to their consumers. By joining forces, financial institutions will have access to a cutting edge digital platform, offering consumers an expanded choice of life and health insurance solutions in the market.

“The Franklin Madison-Covr relationship is game-changing for all financial institutions that want to make it possible for their consumers to obtain coverage that protects their families,” said Robert Dudacek, president and CEO of Franklin Madison. “As insurtech continues to disrupt the insurance industry, this partnership will be at the forefront, making it simpler, more efficient, and faster to provide insurance.”

“Covr’s market-leading digital insurance platform combined with Franklin Madison’s proven ability to drive engagement through their smarter marketing approach made the decision to partner a natural fit,” said Mike Kalen, CEO, Covr. “Franklin Madison’s scale and history with financial institutions, combined with Covr’s array of products and services offers customers more choices and convenience.”

The partnership will integrate Covr’s digital insurance platform with Franklin Madison’s multi-channel marketing and data analytics expertise for financial institutions and their customers.  Covr’s consumer offerings include single session ‘apply and buy’ insurance, multi-carrier insurance solutions, needs analysis tools, educational content, and telephone-based sales support.

About Franklin Madison

An industry pioneer with nearly 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit or follow us @frnklnmadison and LinkedIn.

About Covr Financial Technologies

Covr partners with financial institutions to provide life insurance solutions to their customers in an efficient, easy way that streamlines the process of selling and buying policies. Covr offers a choice of trusted life insurance products from leading insurance carriers, advanced insurance planning solutions, an easy way to compare rates, and the ability to purchase policies within minutes. Through its white-label solutions, Covr helps financial institutions deliver a great experience under an existing brand their customers already trust. Covr currently serves over 24,000 financial advisors and 10 million customers across 30 financial institutions. For more information, visit or follow us @covrtech and LinkedIn.