Blog

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Introducing the new Franklin Madison brand

We’re excited to introduce you to our new look, which represents our commitment to helping banks and credit unions grow and improve consumer loyalty. As the financial industry evolves, we are committed […]


Engaging and Extending the Life of Retail Customers

Understanding ways to increase loyalty that converts to customer longevity is a priority for retail banks. We know that loyalty results in profitable growth, but satisfaction does not always equal loyalty, earning […]


Should I Outsource My Data Analytics Needs to a Third Party?

When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of all, financial institutions, no […]


Harness Your Data for Personalized Marketing that Drives Top-Line Results

Credit unions already have a mountain of member data that can be a gold mine for understanding members, their needs, and what motivates them. Utilizing data to drive a smarter approach to […]


Strategic Partnerships Strengthen Offerings

Franklin Madison holds a strategic partnership with OnApproach to better serve credit unions with an unprecedented data analytics solution. The partnership enables Franklin Madison, a leading provider of marketing and insurance administration […]


How Insurance Offerings Build Loyalty

Adding insurance offerings to a credit union’s portfolio can do more than bring in a new revenue stream–it can strengthen member relations and loyalty. “In 2018, it is more important than ever […]