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Pet Insurance From Franklin Madison

If you are one of the millions of families coast to coast who count your pets as members of the family, the cost of healthcare shouldn’t be prohibitive when they need veterinary […]


Need to Know: Digital Life Insurance 101

The financial industry might have been late to the digital transformation party, but they’re catching up quickly. From mobile payments to digital currencies, the industry is betting (and winning) billions on transformation […]


4 Problems Solved by Digital Life Insurance

Digital life insurance isn’t coming soon—it’s here, and every day it becomes more and more accessible to the average consumer. If your financial institution hasn’t added it to your product portfolio yet, […]


Q&A on Direct Mail with Sally Dickter, Franklin Madison’s SVP of Marketing

We might be living in the digital age, but more and more data every day is showing that direct mail is alive and well. In fact, with a response rate that outperforms […]


Driving with Data: Direct vs. Digital

As new generations make their way into the financial marketplace, the demand for a digital-first customer experience is exploding, after bubbling under the surface for years. Financial institutions that miss this digital […]


Elevating the Bank Customer Experience

The guiding tenet of cultivating an exceptional customer experience is that the customer is the heart of the business. In focusing on that essential principle, financial institutions can lose sight of the […]


Improving a Bank’s Efficiency Ratio with Insurance

Improving a Bank’s Efficiency Ratio with Insurance

Operating a bank is expensive. The costs can be overwhelming after considering all the reasonable costs incurred with the administration of managing the flow of money for customers. When looking through the […]


Why Your Credit Union Needs Collaborative Analytics

“Does your credit union have a data solution and do you have confidence in it?” THAT is the question. The world of data is ever-expanding, and every day we’re amassing 2.5 quintillion […]





Meeting Consumer Demands for Life Insurance

Banks and credit unions pride themselves on providing the best advice to their customers and living up to the expectations they set forth in their mission statements.  Each institution feels they have […]


Introducing the new Franklin Madison brand

We’re excited to introduce you to our new look, which represents our commitment to helping banks and credit unions grow and improve consumer loyalty. As the financial industry evolves, we are committed […]


Engaging and Extending the Life of Retail Customers

Understanding ways to increase loyalty that converts to customer longevity is a priority for retail banks. We know that loyalty results in profitable growth, but satisfaction does not always equal loyalty, earning […]


Should I Outsource My Data Analytics Needs to a Third Party?

When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of all, financial institutions, no […]


Harness Your Data for Personalized Marketing that Drives Top-Line Results

Credit unions already have a mountain of member data that can be a gold mine for understanding members, their needs, and what motivates them. Utilizing data to drive a smarter approach to […]


How Insurance Offerings Build Loyalty

Adding insurance offerings to a credit union’s portfolio can do more than bring in a new revenue stream–it can strengthen member relations and loyalty. “In 2018, it is more important than ever […]