Franklin, TN – November 6, 2018 – Franklin Madison Group LLC (“Franklin Madison” or the “Company”) today announces its name change that reflects the new direction of the Company. This is the final step in the transformation to becoming an independent company as a result of its purchase by Mill Point Capital in August 2018.

A long-time leader in insurance marketing serving financial institutions, Franklin Madison is focused on continuing to deliver on its commitments to its bank and credit union clients and intends to invest in and expand its digital and direct mail footprint.

“Our new name reflects our long 45 plus year history as well as our bright, innovative future,” said Robert Dudacek, President and Chief Executive Officer of Franklin Madison. “As an industry leader, we are proud and excited to be an independent entity that remains committed to our financial industry clients.”

“Franklin” is representative of the Company’s headquarters. “Madison” refers to the foundation of the business, originated as Madison Financial in the 1960s. Together, the name signifies the strength of its past as well as its optimism about the future.

About Franklin Madison

An industry pioneer with over 45 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through our brand partners. Franklin Madison, a portfolio company of Mill Point Capital, helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit or follow us on twitter: @frnklnmadison and LinkedIn.