Franklin, Tenn. (June 30, 2020) – Franklin Madison announced today it has won two PIMA Industry Insights awards for its auto insurance lead generation campaigns and its corporate branding. The PIMA Industry Insights Awards is an annual national competition that recognizes outstanding achievements in marketing.
“These prestigious awards validate that Franklin Madison continues to be the best-in-class insurance direct marketing leader recognized for success in building our own brand within our industry and in marketing through the brands of our affinity partners,” said Robert Dudacek, President and CEO of Franklin Madison. “I am very proud of the teams that worked on these initiatives.”
Franklin Madison’s goal was to substantially grow qualified leads for an auto insurance direct mail campaign. This was accomplished by penetrating responsive new segments and untapped markets and integrating customized multi-variate modeling, strategic testing with applied analytics, and innovative creative positioning. The result was a 152 percent increase in response rate.
Additionally, Franklin Madison was recognized for its 2019 corporate branding initiative. When Franklin Madison was carved out from a larger organization and became a stand-alone company, it resulted in not just a branding opportunity but also a holistic identity opportunity, including coming up with a new name. Franklin Madison teamed up with bohan, a full-service advertising and branding company based in Nashville to create the new identity.
About Franklin Madison
An industry pioneer with nearly 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit franklin-madison.com or follow us @frnklnmadison and LinkedIn.
Established in 1990, Nashville-based bohan is an independent, full-service advertising and marketing agency. It has major clients in tourism/hospitality, healthcare, retail and restaurants. Accolades include Advertising Age Silver Award for Agency Culture, Advertising Age Southeast Small Agency of the Year and Modern Healthcare Agency of the Year. Learn more at bohanideas.com.
PIMA (the Professional Insurance Marketing ssociation) is a member-driven trade association focused exclusively on the sponsored benefits market. Learn more at pimainsights.org.