Strategic Partnerships Strengthen Offerings

Franklin Madison holds a strategic partnership with OnApproach to better serve credit unions with an unprecedented data analytics solution.

The partnership enables Franklin Madison, a leading provider of marketing and insurance administration expertise to financial institutions and other partners, and OnApproach, an industry leader in providing big data and analytics solutions for credit unions, to offer streamlined marketing execution, expanded marketing potential and enhanced reporting capabilities.

“We’ve built our reputation on equipping our clients with innovative marketing solutions that strengthen their brand and engage their members,” said Andrea Heger, senior vice president of business development client services at Franklin Madison. “This partnership with OnApproach will enable our clients to better structure their data, which enhances our best-in-class class marketing solutions.”

As a result of the collaboration, credit unions will have access to Franklin Madison’s marketing expertise, brand-building solutions, and customer engagement strategies and OnApproach’s analytics and reporting capabilities. Coupled with Franklin Madison’s partnership with Acxiom, a leading provider of marketing technology services, credit unions can access and activate their data to expand their base and better service their members.

“Our primary goal is to provide all credit unions with the ability to transform their data into actionable goals,” says Paul Ablack, CEO, OnApproach. “It is imperative for credit unions to leverage data and digitally transform their business models in order to keep up with the ever-changing expectations of today’s members. In partnering with Affinion, we are able to reach more credit unions to enhance their data capabilities and ensure a more successful future for the credit union movement.”